Keep a Pulse on the Heavy Equipment Market.

DIG brings together industry media, equipment data, software intelligence, deal flow, and pilot programs to help decision-makers keep a pulse on the market, see new opportunities, and decide what to buy, build, partner on, and scale.

DIG Platform

One platform. Five connected intelligence surfaces.

  • Media Intelligence
    Original analysis and reporting on OEMs, dealerships, capital markets, and technology across heavy equipment and agriculture.
    43+ Articles

  • Deals Deal Flow
    Funding rounds, acquisitions, and strategic investments across equipment, construction, and agtech tracked in one place.
    $7.4B+ Tracked

  • Software DIG Software Index
    Vetted reviews from dealership professionals on DMS, CRM, telematics, and rental software platforms.
    100+ Products

  • Machinery IronSpec Intelligence
    Compare machines across 40 OEM brands with specs, pricing ranges, use cases, and reliability data.
    640 Machines

  • Pilots Pilot Framework
    A structured framework connecting OEMs, dealerships, and startups to run real-world technology pilots.
    Framework

Industry Signal Feed

Curated intelligence, ranked by signal strength

Caterpillar Q1 2026: Dealer Inventory Normalization Hits Revenue, But Services Margin Holds
Caterpillar's Q1 2026 earnings revealed a 10% year-over-year revenue decline as dealer destocking accelerated, yet services and parts revenue grew 7%, highlighting the resilience of aftermarket channels even as new machine demand softens across North America and Europe.

Caterpillar Reports Strong Q1 2026 Despite Dealer Inventory Pressure
Caterpillar Inc. posted solid first-quarter results as construction demand in North America remained resilient, though dealer inventory levels continue to normalize after post-pandemic highs.

Deere Doubles Down on Precision Ag: Autonomous Tractor Rollout Accelerates
John Deere is accelerating its fully autonomous tractor program across North American dealerships, aiming for widespread commercial availability by 2027 harvest season.

Equipment Rental Rates Soften as Fleet Oversupply Hits Midwest Markets
Rental rates for excavators and wheel loaders have declined 8-12% year-over-year in major Midwest markets as fleet oversupply from 2024-2025 purchasing cycles works through the system.

AI-Powered Parts Forecasting Cuts Dealer Backorders by 40% in Pilot Study
A new AI forecasting platform for equipment dealers demonstrated a 40% reduction in parts backorder rates across a 6-dealership pilot in the Southeast, signaling strong ROI potential.

CNH Industrial Expands Dealer Network in Southeast Asia Amid Growth Push
CNH Industrial announced 47 new dealer agreements across Southeast Asia as the OEM targets emerging market growth to offset softness in traditional North American and European markets.

Infrastructure Bill Spending Ramps Up: Contractors See Record Backlog Growth
U.S. contractors are reporting record backlogs entering Q2 2026 as infrastructure bill spending finally reaches project execution phase, driving strong demand for excavators and graders.

VC-Backed Moab Targets Dealer ERP Replacement in $16M Raise
Moab, emerging from stealth with $16M across Seed and Series A, is positioning itself as the AI-native operating system to replace legacy DMS/ERP systems at equipment rental and dealership businesses.

Built For

The people making high-stakes decisions in this industry.

DIG is not a general industry publication. It is a precision instrument for the operators, strategists, and capital allocators who shape how equipment moves, gets deployed, and gets financed.

  • Dealer Executives
    Dealer principals and senior operators making technology, vendor, and capital allocation decisions across multi-location groups.
  • OEM Strategists
    Channel managers, product teams, and corporate strategy leads at OEMs tracking competitive dynamics and distribution shifts.
  • Fleet Operators
    Large contractors and fleet managers evaluating equipment, uptime risk, and total cost of ownership at scale.
  • Investors & Founders
    Capital allocators and startup founders who need grounded, practitioner-level context on where this industry is heading.

DIG Intelligence

The decisions that define this industry rarely get good information.

Most intelligence in heavy equipment and agriculture is scattered, generic, or written for observers rather than operators. DIG is built differently: rigorous, specific, and useful to the people who actually have skin in the game.